Kellogg students get inspiration from Seth Godin

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Second-year student Rohan Rajiv is blogging about important lessons he is learning at Kellogg. Read more of his posts here.

I had been looking forward to a Skype interview with Seth Godin at school for many months. It took me a few months before I was sure the technology would work. I promised him a good experience and I definitely felt a bit of the pressure of the promise in the days leading up to it. It all worked well (thank you to KIS – our tech team!) and the interview was a real treat.

Unfortunately, though, the video recording was not the best. So I’m afraid I’m unable to share that with you. Seth has very kindly offered an audio interview in the future. I won’t be taking him up on it anytime soon as he was so generous with his time and perspective. But I look forward to doing so in a year or two.

Until then, I am pleased to share my notes. These are paraphrased, and “I” refers to Seth.

Thank you so much, Seth. I intended to have a CliffNotes version of the talk, but there were SO many pieces that resonated.

How to build and maintain a powerful network

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By Emily Benigno

Kellogg’s inaugural Women’s Leadership Seminar brought together more than 120 members of the graduating class to help them prepare for their next role after Kellogg. Each session focused on different issues relevant for women in the workplace.

The seminar, led by Professor Victoria Medvec, brought together impressive speakers from different functions and industries who covered topics such as negotiating for yourself and how to create your narrative in the corporate world. One of my favorite sessions covered the power of your network and how to thoughtfully build your network to set yourself up for success.

Transforming buildings of the future (Part 2)

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By Rose Jordan

This post is a follow up to a Tuesday, April 12 story about INjoo Networks and the startups’ preparation for the Clean Energy Trust Challenge, the largest single-day pitch competition for energy startups in the United States.

In the immortal words of Tom Petty, “the wa[aaaaa]iting is the hardest part.” No seriously. The waiting is the hardest part. It’s rare that you need to nag yourself to keep breathing in and out, but that’s exactly the negotiation I was having with my lungs in the hours and minutes leading up to our pitch.

Learning about customer experience in Las Vegas

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From left: Valentina Titiun, Beth Malin, Jenna Meyerson and Quentin Renson at the Bellagio in Las Vegas

By Valentina Titiun

Coming into Kellogg, I knew I wanted to be involved in every opportunity I could find related to the hospitality industry. Since I was young, I’ve always been passionate about hospitality, and one of the many reasons I chose Kellogg is that I could find other people with this same interest, despite it being a very niche area.

One of my favorite experiences so far has been traveling with three Kellogg friends to the cross-school Las Vegas Hospitality Trek with Wharton, Harvard, UCLA and Columbia. Over the course of the weekend we met executives from the biggest casino resorts and restaurant groups in the city, toured the premises and met people with similar interests.

A winning marketing strategy

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By Emily Pallotta

Imagine a Top 3 Global Food and Beverage company — Kraft Heinz — asking you about a 125-year-old, $1 billion-plus revenue coffee brand that you probably drank the last time you were in your grandmother’s kitchen. How would you position this brand to win with omnipresent ‘millennials’, the same demographic so many Fortune 500 companies are trying to resonate with?

How would you convince an entrepreneurial, free-spirited and tech savvy millennial who is commonly seen drinking a Pumpkin Spice Latte to give a heritage ‘at-home’ coffee brand a place in their daily routine?

These are the questions that our group of five One-Year MBA program students set out to answer during Marketing Strategy Challenge, a five-week class sponsored by Kraft Heinz, hosted by Kellogg and open to some of the country’s top MBA programs.

Lessons from Net Impact’s Empathy Week

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By Alexandria White

If I was like the 45 million Americans enrolled in the Supplemental Nutrition Assistance Program (SNAP) (i.e. food stamps), I would have $22 to spend on food for five days. Since I am participating in Net Impact’s Empathy Week and taking the SNAP challenge, my husband and I went to the grocery store to see if we could stick to that budget.    

Transforming buildings of the future

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By Rose Jordan

Meeting with newly admitted students to help decide if a Kellogg MBA is right for them is one of my all-time favorite extracurricular activities. Those conversations reveal so much about incoming classes, and a common theme has emerged: a lot of prospective students are interested in startups.

Am I surprised? No! After all, I was exactly the same two years ago when I was researching MBA programs. The surprising part came when I experienced how low the barriers are to getting immersive, hands-on entrepreneurial experience while at Kellogg. In my case, it was as easy as grabbing Margaritas with a friend-of-a-friend; a drink and a half into the conversation with serial entrepreneur Ada Kussainova, I was hooked, and shortly thereafter I formally joined INjoo Networks as a contracted CMO.

The last seven months have been times of accelerated growth as I seek to apply everything I’m learning at school to help launch a company. Around every turn, there is a new hurdle or opportunity waiting. As I write this, our team is staring down our biggest opportunity yet. We just made it to the finals of the largest single-day pitch competition for energy startups in the United States, the Clean Energy Trust Challenge (more on that below).

Become an entrepreneur at Kellogg

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This content was originally posted in #daybreaK, a student-run daily email newsletter that features stories about things going on at Kellogg. The project was one of five to receive funding from the Kellogg Education Technology Incubator (KETI) competition.

Have you ever wondered how you go about starting your own venture while at Kellogg?

We sat down with Linda Darragh, the executive director of the Kellogg Innovation and Entrepreneurship Initiative (KIEI), and Sunny Russell, manager of entrepreneurship, to find out more. Read on if you’d like to know more about how you can explore entrepreneurship at Kellogg.

Faculty podcast: Does what candidates say matter?

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From Kellogg Insight

We are in the thick of the 2016 presidential primaries, and you are likely hearing from candidates every time you turn on your TV or radio, or go online. The candidates are eager to set themselves apart in your mind and tell you what sort of president they would be. Essentially, they are fighting to brand themselves.

How to exploit your startup’s constraints

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From Kellogg Insight

The enthusiasm that David Schonthal has for startups is not based solely on how much funding they might raise, the chance they may come up with a giant-killing innovation, or the potential for a massive buyout from an established firm. Instead, Schonthal, an entrepreneur focused on the health care industry and a clinical professor of entrepreneurship at the Kellogg School, is fascinated by how startups exploit their constraints.