Leveraging Kellogg’s academics, alumni networks and more to launch a successful startup

When Steve Lane ’16 set out to choose a business school, he had one essential question in mind: Which school can get my startup off the ground? After carefully weighing his options, Steve decided that Kellogg was the best choice for developing his startup FlyHomes. “Kellogg’s resources are amazing for startups,” Steve says. “FlyHomes would… Continue reading

5 questions with Professor Blake McShane

Blake McShane is an associate professor of marketing at Kellogg, where he teaches courses in customer analytics, marketing research and data analysis. As a statistical methodologist, McShane has developed statistical models for a variety of fields, including online advertising, neuroscience, paleoclimatology, law and even baseball.  His research primarily focuses on developing new methodologies that accommodate… Continue reading

Branding advice for graduates

By Professor Tim Calkins Tomorrow more than 1,000 students will graduate from Northwestern University’s Kellogg School of Management. I’ve taught almost half of them. They will soon start at new jobs, branch out in different industries and begin careers in cities around the world. It is an exciting moment, transitioning from one thing to the… Continue reading

Kellogg students get inspiration from Seth Godin

I had been looking forward to a Skype interview with Seth Godin at school for many months. It took me a few months before I was sure the technology would work. I promised him a good experience and I definitely felt a bit of the pressure of the promise in the days leading up to it. It all worked well (thank you to KIS – our tech team!) and the interview was a real treat.

Leveraging customer insights to win Kellogg’s Real Estate Venture Competition

To prepare for the Kellogg Real Estate Venture Competition (KRECVC), our team, Envoy Physicians, knew that we needed to fully understand the challenges faced by our target tenants: primary care providers. Based on interviews with physicians, we learned that today’s primary care providers are under an extraordinary amount of pressure to squeeze more patients into… Continue reading