Allison Brown, Cara Maresca and Kristina Moore (2Y 2018) provide an inside look at the experience of preparing a pitch for Northwestern University’s VentureCat competition for startups.
Ted Sholl (2Y 2019) shares his experience as a student representative at the Kellogg Trust in Healthcare Expert Collective and how he got involved in the first place.
Allison Brown, Cara Maresca, and Kristina Moore (2Y 2018) share their entrepreneurial experiences in developing the Cariset brand of backpack, a venture they built at Kellogg.
Nakul Khanna (1Y 2018) shares the process he followed, including the programs and classes he leveraged, to raise tens of thousands of dollars and build his ride-sharing app, Instago, at Kellogg.
Will Longano (2Y 2018) shares the lessons he learned from various guest speakers and workshops during Kellogg Startup Week 2018.
Michael Huthwaite (EMBA 2019) shares his experience at the Kellogg Venture Challenge, where his was one of eight companies that were asked to present. He went home the Fan Favorite prize and many lessons learned from the entire process.
Sarah Chiapetta (2Y 2018), a student co-chair of the Kellogg on Growth conference, recaps the messages shared from our faculty and guest speakers.
John Keough (2Y 2018), co-chair of Kellogg on Growth, shares some of the highlights his fellow Kellogg students can look forward to on November 8.
Giving leaders a blank check to pursue big goals is a powerful display of trust. It shows that you believe they will do the right thing, take ownership, and be accountable for the results. Such intelligent risk taking can lead to a remarkable return on investment. For example, sales of Oreos outside the U.S. increased… Continue reading
By Jessica Pawlarczyk More than 100 million viewers watched Super Bowl 50 on Sunday. Among those viewers were 69 Kellogg marketing students who participated in the 12th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker. As usual, this year’s Super Bowl was… Continue reading
By Michael Phillips and Amanda Schmid On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back… Continue reading
Kellogg faculty produced a wide variety of exciting research and insights this year. Here’s a look back at the top Kellogg Insight stories from 2015.