Sarah Chiapetta (2Y 2018), a student co-chair of the Kellogg on Growth conference, recaps the messages shared from our faculty and guest speakers.
John Keough (2Y 2018), co-chair of Kellogg on Growth, shares some of the highlights his fellow Kellogg students can look forward to on November 8.
Giving leaders a blank check to pursue big goals is a powerful display of trust. It shows that you believe they will do the right thing, take ownership, and be accountable for the results. Such intelligent risk taking can lead to a remarkable return on investment. For example, sales of Oreos outside the U.S. increased… Continue reading
By Jessica Pawlarczyk More than 100 million viewers watched Super Bowl 50 on Sunday. Among those viewers were 69 Kellogg marketing students who participated in the 12th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker. As usual, this year’s Super Bowl was… Continue reading
By Michael Phillips and Amanda Schmid On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back… Continue reading
Kellogg faculty produced a wide variety of exciting research and insights this year. Here’s a look back at the top Kellogg Insight stories from 2015.
For International Business Strategy Lab class, I was part of the TAME airline team. TAME is Ecuador’s national airline.
Our team of four consisted of three second-year students and one first-year student who came from diverse backgrounds ranging from engineering to consulting and banking. We all wanted to work on the TAME airline project because of our personal fascination with the airline industry and our desire to know how an airline operates.
Our project was to evaluate and consider a launch of a new route for TAME from Quito, Ecuador (UIO) to Chicago’s O’Hare International Airport, and our main client was ProEcuador, the Ecuador government agency whose objective is to facilitate and grow trading activities between the United States and Ecuador.
For two days, MBA Candidates from Kellogg descended on the Bay Area to meet with companies across a number of competencies, industries and sizes. Big, small, public, start-up, healthcare, energy, consumer and Internet stalwarts, these treks ran the gamut in interest and industry.
In my particular case, I co-led a healthcare and biotechnology trek that attempted to touch upon many facets of the industry.
War, like business, can be extremely complex and messy. Few people know this better than Army Lt. Gen. H.R. McMaster, who spoke during the closing remarks of the first-ever Kellogg On Growth Forum on Nov. 10.
In this month’s special three-part Insight In Person podcast series, Kellogg School professor Linda Darragh and lecturers Daniel Weinfurter and Joe Dwyer join Enjoy Life Foods founder and CEO Scott Mandell ’01 to look at how he founded a company that was instrumental in creating the allergen-free foods category, how he scaled the business and how Enjoy Life was financed from startup to sale.
Last month, 11 Kellogg ladies and I had the opportunity to grab breakfast and chat with Lara Balazs ’00, Visa’s SVP, head of North America marketing. Prior to Visa, Balazs held a variety of marketing and strategy roles at Prophet, Gap and Nike. She was recently named as one of Brand Innovators’ 2015 Top 50 Women in Brand Marketing, alongside the Chief Management Officers of the NBA, Nestle USA and JPMorgan Chase.
In the mid-1980s, Robert Swan found himself surrounded by the white, icy nothingness of Antarctica, leading an expedition with two other men who, by that point, had grown to hate each other. His team, with no radio communications or back-up support, had trudged more than 400 miles already, and it was time to make a decision.
They could either turn back and retreat to base camp or continue on and haul their 360-pound sled an additional 500 miles toward the South Pole.
If he reached the pole, a feat that would take a total of 70 days in subzero temperatures, Swan and his team would complete the longest, unassisted march in history. But if he failed, they would die.