How do trends work?

What do Crocs, TED and Instagram have in common? According to Dr. Liraz Lasry, marketing professor at Recanati Business School, they all are trends that have spread from person to person, without significant interference from marketing. In this TEDx talk, Lasry explain why trends happen, how they influence us and why trends may play a large role… Continue reading

Either you win or you learn

Aude Slama ’11 (KW13) just launched a new business – and she’s never been happier. Based in Boca Raton, Fla., Slama is a recent graduate of the Kellogg-WHU program in Vallendar, Germany. This experience gave her the global expertise, confidence and momentum to launch her own business, Slama Global Search (SGS), a retained global executive… Continue reading

Schulich Global Network Elective – Day 3

This is part 3 in a series about the executive MBA global network course at Schulich School of Business in Toronto, Canada. Read all the stories here  Day three featured guest speaker Marshall (Mickey) Cohen, former president and CEO of Molson Companies, Ltd., who served in various appointments in the Canadian government. During the session, Cohen discussed… Continue reading

Schulich Global Network Elective – Day 2

This is part 2 in a series about the executive MBA global network course at Schulich School of Business in Toronto, Canada. Read all the stories here  Day 2 kicked off with Professor Theodore Peridis’s Mergers and Acquisitions introductory session. Peridis began the class by citing examples of reputable companies like Facebook and IBM that have recently merged… Continue reading

TechVenture India class to discover emerging markets, tech trends

Today’s entrepreneur has to understand the emerging marketplace, even if their target is the United States, says Mohanbir Sawhney, the McCormick Tribune Professor of Technology and Director, Center for Research in Technology & Innovation at Kellogg. In his research and consultation in the technology sector, Professor Sawhney has witnessed the significance an emerging market like… Continue reading