Two teams of Kellogg students recently escaped Chicago’s winter for the sun in Los Angeles to compete in the Media and Entertainment Case Competition at UCLA’s Annual Pulse Conference.
The conference hosted a series of panels that spanned the gamut of media and entertainment industries. With representatives from Hulu, Lionsgate, Spotify, and Live Nation, just to name a few, the conference certainly wasn’t lacking on insight from impactful leaders.
This year was the first year UCLA incorporated a case competition into the conference. Paramount Pictures sponsored the event, challenging teams to create a strategy to overcome diminishing margins in a world of mobile media consumption and streaming services. Sixteen teams from nine different schools were put to the task. Our team was really excited to tackle this prompt since each of us shares a passion for navigating the tumultuous digital media landscape.
Each team was given a week to come up with a solution to the prompt. We then presented to a panel of judges that included representatives from Paramount, UCLA Anderson and other industry experts. From our brainstorming process up until we put the finishing touches on our presentation, we came away with a handful of valuable insights.