Cultural Capital: A Different Kind of Wealth

Every year, Kellogg students, with the help of key administrators, plan and execute tremendous conferences for the benefit of the Kellogg, Northwestern and the greater Chicago community. And, every year, the Black Management Association (BMA) Conference is one not to miss. This year’s conference, themed “Cultural Capital: Cross-Cultural Influence in the Global Marketplace,” took place… Continue reading

The JV Experience: Evanston Life

So where do we live in America? It’s this cozy suburb of the metropolitan city of Chicago called—just Evanston. Snug away from the hustle bustle of the city, it’s a quiet town that houses Northwestern University. The Kellogg School of Management is located very close to downtown Evanston, and if you happen to live in… Continue reading

Kellogg is for Starters

There is no doubt that entrepreneurship is thriving at Kellogg. With the addition of Linda Darragh as the executive director of the Kellogg Innovation and Entrepreneurship Initiative (KIEI), there have been sweeping changes to the programming and curriculum that are paving the way for students and alumni who aspire to start their own businesses. In… Continue reading

Student Perspectives on Experiential Learning and the New Digital Marketing & Commerce Course

[youtube=http://www.youtube.com/watch?v=4hf_u6kjSuc&w=420&h=315] Our new Digital Marketing and Commerce course, developed in partnership with Target, SapientNitro, IBM and Millward Brown, brings the real world to the classroom. Hear what a few of our faculty and senior practitioners had to say in the video above, and read on for more thoughts from our students below. I spent a summer… Continue reading