How Kellogg applicants are assessed – Part 1

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Melissa Rapp, director of admissions for Kellogg’s Full-Time MBA Programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the Admissions team learn more about you.  TODAY’S TOPIC: INTELLECTUAL… Continue reading

Kellogg welcomes the dynamic, diverse class of 2017

We are thrilled to welcome the Class of 2017 to campus today, and data from the incoming class of students indicates that Kellogg’s community is about to reach a new level of diversity and intellectual merit.

Within the Class of 2017, a record-breaking 43 percent of students are women — representing a 5 percent increase over last year (and a significant change from the 29% women when I was at Kellogg in 2003!). This class includes representation from more than 50 different citizenships and cultural backgrounds. At the same time, the average GMAT score of incoming students was 724, an all-time high. From all angles, this is a stellar class!

MMM, 2Y students take second in Haas Tech Challenge

A team of four Kellogg students won second place in UC Berkeley’s 2014 Haas Tech Challenge in November. In addition to the award, the team members were excited to learn that one of the challenge’s industry professional judges was a MMM alum.

MMM students David Ufford and Justin Saeheng teamed with Two-Year students Adithya Mohanakrishnan and Daniel Jung for the competition. team.

The 2014 challenge case topic was the cross-section of the “Internet of Things (IoT)” and “Smart Cities;” the students explored how new technologies can be used to bring improvements to the daily lives of millions.

Lessons on branding from Blackbeard the Pirate | MBA Learnings

A brand is simply a network of associations that exist in the minds of customers. Seeing the famous Nike swoosh or the Coca Cola logo triggers associations in our mind.

Brand associations are incredibly powerful because they stick. Malaysian Airlines, for example, is likely to face the consequences of its two tragedies for a very long time. These discussions naturally lead us to other conversations around what companies do with these associations – rebranding, repositioning, etc. We’ll leave those topics for a later time and, instead, learn from one of the early exponents of the power of a brand: Blackbeard the Pirate.

Northwestern entrepreneurs vie for Hult Prize, $1 million

The Hult Prize is a not-for-profit organization dedicated to launching the world’s next wave of social entrepreneurs. Through its annual global case competition, the organization encourages the world’s brightest business minds to compete in teams to solve the biggest global challenges with innovative ideas for sustainable start-up enterprises.

This year’s challenge is to identify a way, by 2020, to provide quality early childhood education to 10 million children who live in urban slums and are under the age of 6. The competition’s grand prize winner will receive $1 million in seed funding, in addition to continued support and mentoring from seasoned social entrepreneurs.

Northwestern recently hosted a first-round event for the Hult Prize. Ten teams, consisting of three to five students, competed for an automatic bid to the Hult Prize regional finals, which will be held on March 13-14 in one of five locations: London, New York, San Francisco, Shanghai, and Dubai. The teams were made up of undergraduate and graduate students from the Kellogg School of Management, Medill School of Journalism, McCormick School of Engineering and The Family Institute.

How Kellogg applicants are assessed – Part 6

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Beth Tidmarsh, director of admissions for Kellogg’s full-time MBA programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the admissions team learn more about you.


PREVIOUS TOPICS: Intellectual ability, Work experience, Professional goals, Leadership, Impact

Our community values collaboration, involvement and giving back, and we look for that in our applicants as well. A significant part of the Admissions process is ensuring a good fit between student and program. If you thrive in team-based environments, Kellogg might be a good fit for you.