By Jessica Pawlarczyk More than 100 million viewers watched Super Bowl 50 on Sunday. Among those viewers were 69 Kellogg marketing students who participated in the 12th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker. As usual, this year’s Super Bowl was… Continue reading
By Jessica Pawlarczyk Demand for Super Bowl advertising has reached an all-time high, with pricing up to $5 million for a 30-second TV spot. As the prices continue to rise, so does the pressure for Super Bowl marketers. A successful Super Bowl effort can propel a brand and a career, while an unsuccessful one can… Continue reading
In just four days, more than 50 Kellogg students will join forces with marketing professors Tim Calkins and Derek Rucker to kick off Kellogg’s 2016 Super Bowl Ad Review. In anticipation of Sunday’s event, we asked four students why they wanted to participate in the Ad Review and what they’re hoping to take away from… Continue reading
Second-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here. Marketing strategy, to me, comes down to one central insight: “Be cheap or be different.” Everything else is a losing strategy in the long run. A brand, on the other hand, is just a… Continue reading
Current student Hiral Sanghavi launched a Kickstarter campaign on July 7 to fund “The world’s best travel jacket with 15 features.” The campaign launched with a modest goal of $20,000 in backing.
That goal was met in five hours.
All eyes were on the Super Bowl Sunday night at Kellogg School – at least on the ads. About 50 students packed a room to participate the 10th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker.