Branding advice for graduates

By Professor Tim Calkins Tomorrow more than 1,000 students will graduate from Northwestern University’s Kellogg School of Management. I’ve taught almost half of them. They will soon start at new jobs, branch out in different industries and begin careers in cities around the world. It is an exciting moment, transitioning from one thing to the… Continue reading

A DIY guide to career growth

From Kellogg Insight Given today’s corporate environment of flat organizations with tight budgets, the first thing cut—even before brand advertising—is career development. To add insult to injury, bosses are too worried about their own hides to worry about yours. With that in mind, you should adopt a do-it-yourself attitude. Based on his experience, Professor Carter Cast… Continue reading