Our path to a case competition victory

By Ankita Baxi “It’s here!” Our team captain excitedly included that message while forwarding us the case for Kellogg’s Annual Healthcare and Biotech Case Competition. As we all read the topic, we started to share a flurry of ideas, opinions and observations over email. The topic of the case was whether direct-to-consumer (DTC) marketing is… Continue reading

Our journey to winning the Deloitte National Case Competition

Our original team was formed serendipitously and through a comedy of errors.

Matt showed up to the kick-off meeting thinking it was just an info session. He quickly realized the competition was kicking off immediately and that our team’s school-wide presentation was due in two days. Andry and Matt pulled a team together within the next 12 hours, and off we went to beat the clock.

We presented along with other Kellogg teams to a group of judges from the Deloitte Chicago office, where we were honored to take first place. Winning the school-level competition opened the door to compete with 14 other teams from top MBA programs across the nation.

Keeping a finger on the pulse of media and entertainment

Two teams of Kellogg students recently escaped Chicago’s winter for the sun in Los Angeles to compete in the Media and Entertainment Case Competition at UCLA’s Annual Pulse Conference.

The conference hosted a series of panels that spanned the gamut of media and entertainment industries. With representatives from Hulu, Lionsgate, Spotify, and Live Nation, just to name a few, the conference certainly wasn’t lacking on insight from impactful leaders.

This year was the first year UCLA incorporated a case competition into the conference. Paramount Pictures sponsored the event, challenging teams to create a strategy to overcome diminishing margins in a world of mobile media consumption and streaming services. Sixteen teams from nine different schools were put to the task. Our team was really excited to tackle this prompt since each of us shares a passion for navigating the tumultuous digital media landscape.

Each team was given a week to come up with a solution to the prompt. We then presented to a panel of judges that included representatives from Paramount, UCLA Anderson and other industry experts. From our brainstorming process up until we put the finishing touches on our presentation, we came away with a handful of valuable insights.

Kellogg, McCormick students win Chinese case competition

Kellogg Two-Year students Rochelle Hua and Cindy Ye, along with McCormick graduate student Kevin Shi, all ’15, took top honors at the Suzhou New District, technological innovation and entrepreneurship leader competition last month. The team won $5 million yuan (RMB) — or more than $800,000 in U.S. dollars — in cash and prizes for co-founding a food and nutrition startup in Suzhou, a major city in the Jiangsu province of Eastern China.

The startup, Kosmode Biotechnology Co., Ltd., focuses on commercializing food science technologies for general consumer use. Their first proposed product is a cranberry-based supplement that would help cure urinary tract infections.

Northwestern entrepreneurs vie for Hult Prize, $1 million

The Hult Prize is a not-for-profit organization dedicated to launching the world’s next wave of social entrepreneurs. Through its annual global case competition, the organization encourages the world’s brightest business minds to compete in teams to solve the biggest global challenges with innovative ideas for sustainable start-up enterprises.

This year’s challenge is to identify a way, by 2020, to provide quality early childhood education to 10 million children who live in urban slums and are under the age of 6. The competition’s grand prize winner will receive $1 million in seed funding, in addition to continued support and mentoring from seasoned social entrepreneurs.

Northwestern recently hosted a first-round event for the Hult Prize. Ten teams, consisting of three to five students, competed for an automatic bid to the Hult Prize regional finals, which will be held on March 13-14 in one of five locations: London, New York, San Francisco, Shanghai, and Dubai. The teams were made up of undergraduate and graduate students from the Kellogg School of Management, Medill School of Journalism, McCormick School of Engineering and The Family Institute.

Kellogg Teams Win Big at NUVC

Kellogg team Page Vault took first place overall and won $26,000 at the Northwestern University Venture Challenge (NUVC) Thursday. Innoblative Designs also won $20,000 for their first place win in the Life Sciences and Medical Innovation track, as well as $8,000 for winning second place overall. Read more about NUVC in Chicago Blue Sky. Read… Continue reading

Kellogg Team Wins Deloitte Case Competition

  On May 16, 2014, a team of interdisciplinary students from Northwestern won the 1st place prize at the Advance Degree Consulting Alliance: Deloitte Case Competition. “My team did our best to “think bravely” by drawing on our diverse backgrounds to address a pressing problem: the undersupply of Maker’s Mark bourbon. Our four-man team was… Continue reading