What we learned co-chairing Kellogg’s BMA Conference

As co-chairs of Kellogg’s Black Management Association Conference, our vision was to perpetuate the long-standing tradition and strength of the longest-running conference at Kellogg. It was our distinct goal to create a worthwhile conference that was forward thinking, would attract a diverse audience and would leave them inspired to be better leaders.

Understanding the importance of peer leadership, we set out to select a committed, highly motivated team that would help us fulfill this vision. From the planning phase to the day of the conference, we learned a tremendous amount through co-chairing such a significant event.

Analytics in sports: The key is communication

A group of Kellogg students and I recently attended the MIT Sloan Sports Analytics Conference in Boston, and two things became clear: the sports industry is fundamentally changing and analytics is playing a part in that transformation.

In many ways, professional and collegiate sports have never been more popular or brought in more revenue. However, there are many threats to the sports industry, including health concerns such as concussions or the rise of Tommy John surgery. There are also growing external pressures, such as the push to allow the legalization of sports betting in the United States, as it is legal in many other countries.

Given the growing number and complexities of challenges facing the sports industry, there was a noticeable wave of recent MBA graduates at the conference making inroads at a variety of teams and league offices, particularly those that are more analytically advanced companies. These organizations see the value of utilizing quantitative and business savvy MBA students to help address these issues. This was helpful for many of the Kellogg students in attendance who want to transition into the sports industry and are trying to find opportune ways to do so.

How we won the Kellogg Marketing Conference’s Creative Lab (and a really big shoe)

Kellogg’s Marketing Conference is by far one of the largest events at Kellogg. More than 500 attendees, hotshot panelists from companies like Google, SC Johnson, Kraft, Johnson & Johnson, Pepsico and Uber, incredible keynote speakers and the vibrancy of the student leadership team make this an exciting and informative event.

For the first time, this year’s marketing conference featured a creative session competition hosted by the Google Brand Studio. Six teams of four members competed to solve a marketing prompt delivered the day of the competition. We were excited to participate because of our interest in the rapidly evolving tech industry.

Previewing the 2015 Kellogg Marketing Conference

In today’s digital and connected world, consumer experience has become far more layered and transparent than in the past. Price and quality comparisons are easier than ever, the sales funnel is no longer linear, and change happens fast.

The modern-day marketing needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics.

That is why the 2015 Kellogg Marketing Conference will examine “Marketing Outliers: Growing Outside the Comfort Zone.” The conference will explore the recent history of strategic decisions, campaigns, and tactics that went beyond the marketing playbook and how we can learn from the outliers who have taken big risks.

What you can expect at Diversity Weekend

Are you still looking to experience what it would be like pursuing your MBA at Kellogg? If so, you might want to consider attending our upcoming Diversity Weekend.

Diversity Weekend is an annual preview event for prospective students hosted by the Kellogg Admissions Team, the Africa Business Club, Black Management Association and Hispanic Management Association.

This year’s event is scheduled for Nov. 7-9.