Cultural Capital: A Different Kind of Wealth

Every year, Kellogg students, with the help of key administrators, plan and execute tremendous conferences for the benefit of the Kellogg, Northwestern and the greater Chicago community. And, every year, the Black Management Association (BMA) Conference is one not to miss. This year’s conference, themed “Cultural Capital: Cross-Cultural Influence in the Global Marketplace,” took place… Continue reading

2012 Kellogg Marketing Conference was a success!

Snow and early mornings in business casual couldn’t keep hundreds of students, faculty, alumni, corporate representatives, and speakers from attending the Kellogg Marketing Conference. The two-day conference started on Kellogg’s downtown campus on Jan. 20 with events for alumni and corporate representatives and continued with a larger-scale event chocked full of panels, keynotes, and diverse… Continue reading