Kellogg’s unique approach to data analytics

It’s been a busy few weeks for data analytics at Kellogg. Earlier this month, Professor Florian Zettelmeyer hosted a panel discussion about the topic with prominent alumni at Facebook headquarters in Menlo Park, Calif. And this past weekend, three One-Year MBA students took first place in the Adobe Digital Analytics Competition, where they walked away with a check for $15,000.

With all the buzz about big data, Kellogg continues to be focused on preparing business leaders to harness the power of analytics.