Healthcare in a startup mindset

By Rob Nagel The Kellogg School of Management is known for a number of things, including its team-based approach and growth-focused curriculum. From a 10,000-foot view, at its core, Kellogg has always been known as the marketing school, although more recently it has the distinction as the consulting school. What is less broadly assumed, but… Continue reading

Bringing design thinking to the healthcare industry

This is part of an ongoing series highlighting MMM summer internship experiences. Name: Alyssa Lorenz Industry: Medical Devices Company: Johnson & Johnson Function: New Product Development / Global Strategic Marketing Location: Cincinnati, Ohio I have always been passionate about health and wellness, and I’ve recently become interested in using design thinking to create patient-centered solutions that improve health… Continue reading

What it’s like to be a designer at IDEO

I spent my summer at IDEO and had a wonderful time designing, strategizing, and barreling through boxes of Post-It notes in efforts to rapidly ideate product and business model concepts for my projects. I was one of a few MBAs at IDEO Chicago, and I was surrounded by some of the most talented designers and engineers I’ve had a chance to work with.

Although my title was of a business capacity and I held an expertise in the “viability” portion of the diagram below, I was — at first — a designer.

This designation had two very important implications for the job.

MMM course partners with local nonprofit

Answer this: What is design to you?

That’s a pretty open-ended question, but that’s Professor Erin Huizenga’s intention when she asks her 60 MMM students the first day of class.

In Communication Design, Huizenga exposes students to the basic elements of graphic design and visual narrative. Students experiment with grids, typography, color theory, Gestalt principles and visual framework. Huizenga stresses the importance of knowing the fundamentals first.

“You have to learn the rules of the road, then you can play with them and make them your own,” Huizenga said.

Discovering the many faces of innovation

MMM students got a crash course on what innovation looks, feels, tastes, smells and sounds like during a class visit to Doblin’s global innovation firm’s Chicago offices. Doblin Co-Founder Larry Keeley also teaches Innovation Frontiers, a core course in Kellogg’s MMM program.

The topic that afternoon was, quite simply, a crash course on what Innovation looks, feels, tastes, smells, and sounds like.

How we won the Kellogg Marketing Conference’s Creative Lab (and a really big shoe)

Kellogg’s Marketing Conference is by far one of the largest events at Kellogg. More than 500 attendees, hotshot panelists from companies like Google, SC Johnson, Kraft, Johnson & Johnson, Pepsico and Uber, incredible keynote speakers and the vibrancy of the student leadership team make this an exciting and informative event.

For the first time, this year’s marketing conference featured a creative session competition hosted by the Google Brand Studio. Six teams of four members competed to solve a marketing prompt delivered the day of the competition. We were excited to participate because of our interest in the rapidly evolving tech industry.

Love, beauty, religion, death and space

IDEO Chief Creative Officer Paul Bennett spoke about design thinking to approximately 1,000 people at Kellogg on Tuesday, and his speech held significant relevance to students in the MMM program. Three of those students offered their thoughts on what they learned.

MONTOYA TRICE – 1st-year MMM student

I thoroughly enjoyed the speech because it reinforced what I have been learning in the MMM program. Good design is rooted in human understanding, and human-centered designers are needed now more than ever. Mr. Bennett asserted that we are all designers. Heeding his call, I decided to take visual notes of the speech .