5 things we learned after winning the Adobe Digital Analytics Competition

Snow-topped mountains made a picturesque backdrop in the celebratory photos we took from Adobe’s office in Lehi, Utah last weekend after our team of One-Year MBA students won first place in the annual Adobe Digital Analytics Competition. This was the second year in a row that a Kellogg came out on top.

For the past 13 years, Adobe has given graduate and MBA students from around the country the opportunity to learn Adobe’s digital analytics products, showcase their understanding of analytics and presentation skills, and apply their business knowledge to tackle real-world challenges. This year John Elder ’15, Yajur Kapoor ’15 and I helped identify ways to improve the customer experience on the Lenovo Mexico website using analytics to drive the recommendations.

After placing first, our team was awarded a prize of $15,000. But a big check wasn’t the only takeaway. Below I’ve summed up five things our team learned from the experience.

Kellogg’s unique approach to data analytics

It’s been a busy few weeks for data analytics at Kellogg. Earlier this month, Professor Florian Zettelmeyer hosted a panel discussion about the topic with prominent alumni at Facebook headquarters in Menlo Park, Calif. And this past weekend, three One-Year MBA students took first place in the Adobe Digital Analytics Competition, where they walked away with a check for $15,000.

With all the buzz about big data, Kellogg continues to be focused on preparing business leaders to harness the power of analytics.