Healthcare in a startup mindset

By Rob Nagel The Kellogg School of Management is known for a number of things, including its team-based approach and growth-focused curriculum. From a 10,000-foot view, at its core, Kellogg has always been known as the marketing school, although more recently it has the distinction as the consulting school. What is less broadly assumed, but… Continue reading

Going behind-the-scenes with Ecuador’s national airline

For International Business Strategy Lab class, I was part of the TAME airline team. TAME is Ecuador’s national airline.

Our team of four consisted of three second-year students and one first-year student who came from diverse backgrounds ranging from engineering to consulting and banking. We all wanted to work on the TAME airline project because of our personal fascination with the airline industry and our desire to know how an airline operates.

Our project was to evaluate and consider a launch of a new route for TAME from Quito, Ecuador (UIO) to Chicago’s O’Hare International Airport, and our main client was ProEcuador, the Ecuador government agency whose objective is to facilitate and grow trading activities between the United States and Ecuador.

Class project leads to 10,000 new jobs in Ecuador

Two years ago, Kellogg introduced a new experiential learning class focused on international business strategy development. I am interested in international development, and I wondered what working on a real consulting project was like, so this class provided an opportunity for me to do both.

One year later, Jasmine Lipford, Andrew Tibbetts, Emi Yokoshima and I found out the implementation of our strategy from class resulted in 10,000 new jobs and the biggest stevia growing project in Ecuador.

MMM course partners with local nonprofit

Answer this: What is design to you?

That’s a pretty open-ended question, but that’s Professor Erin Huizenga’s intention when she asks her 60 MMM students the first day of class.

In Communication Design, Huizenga exposes students to the basic elements of graphic design and visual narrative. Students experiment with grids, typography, color theory, Gestalt principles and visual framework. Huizenga stresses the importance of knowing the fundamentals first.

“You have to learn the rules of the road, then you can play with them and make them your own,” Huizenga said.

Examining entrepreneurship in Cuba

The famous American Economist, Frank Knight said, “Profit is the reward for taking risk.” Dr. Knight argues that profit and risk are intertwined. In seeking profits, we must therefore seek risks that are attractive.

That is how Kellogg students are introduced to Risk Lab, an experiential learning course that allows students to examine the attractiveness of risk in a real-world investment decision. Last year, the course examined the opportunities and challenges facing Cuban entrepreneurs.

The students worked with the Cuba Study Group, which released its full report based on the students’ findings this summer.

Carlos Castillo, who was one of the students in the course and graduated in June, took some time to talk about what he learned from the experience.

Key lessons from Social Impact Days 2015

“Dreamers, innovators and visionaries assemble!”
That was the call I imagined myself and other first-year students hearing last month at the start of Kellogg’s Social Impact Days.

OK, so maybe I’m exaggerating a little. But honestly, not by much. Over the course of three glorious days, 100 of my closest friends and I embarked on our first Kellogg-guided journey. And what a journey it was.

To be honest, when I first signed up for Social Impact Days, a pre-term program run by the Kellogg Public Private Interface (KPPI) Initiative, I had no idea what to expect. What kind of people would I meet? What do they really expect out of us this early in the journey? Am I even going to have any friends there? Fortunately, all of these worries were quelled on the first night when I met the other students, many of who had the same initial questions I did.

‘Embracing differences’ photo contest

To celebrate Kellogg MOSAIC week, the photography club arranged a photo contest during spring break focused on the theme, “Embracing Differences.” How Kellogg embraces its diversity and how its students immerse themselves in different cultures and places around the world inspired the theme.

This was the second year the club hosted the contest. We were looking forward to seeing the photos from everyone’s spring break experiences.

We divided the contest into two categories: DSLR submissions and Instagram photos with the hashtag “#KelloggMOSAIC.” We also added in another category for students who went on Global Immersion in Management (GIM) trips.

For this year, we were very fortunate to have great judges on board – Professor Julie Hennessy from Kellogg’s Marketing Department, Professor Zach Wise (a former award-winning interactive producer at The New York Times) from the Medill School of Journalism, Global Programs Associate Director Deborah Kraus and current student Jenni Yi ‘16. Each judge was selected to provide their insights on the pictures’ content, photography and diversity.

How we won the Allstate Business Challenge

This year’s Allstate Insurance Business Challenge gave students at Kellogg a chance to tackle a real strategic problem currently faced by Allstate. For the challenge, we were asked to develop a strategy to revamp Allstate’s usage-based insurance product group.

The competition was open to five-person teams of students – the only requirement was that the team needed to have one person outside of Kellogg but a part of Northwestern. The members of our winning team were four students from the One-Year MBA program – Amit Berry, Bilal Hussain, Yajur Kapoor, Wojtek Korpal – and Deniz Alpay, a fourth-year graduate student at the McCormick School of Engineering.

“I was very eager to join an all-star team of MBA students to get experience in developing a case solution and a deliverable” Deniz Alpay said. “I was greeted enthusiastically by my Kellogg team members and I feel I learned a lot working with them”.

We made it through the first round of qualifications and advanced to the second and final round, where only three teams participated. This round spanned six weeks and required the teams to dig deep into large data sets, do extensive research and work closely with Allstate mentors to deliver a comprehensive solution that could potentially be implemented.

In the end, there were three key things we felt gave us the edge when it came time to present our proposal: