Our path to a case competition victory

By Ankita Baxi “It’s here!” Our team captain excitedly included that message while forwarding us the case for Kellogg’s Annual Healthcare and Biotech Case Competition. As we all read the topic, we started to share a flurry of ideas, opinions and observations over email. The topic of the case was whether direct-to-consumer (DTC) marketing is… Continue reading

Healthcare in a startup mindset

By Rob Nagel The Kellogg School of Management is known for a number of things, including its team-based approach and growth-focused curriculum. From a 10,000-foot view, at its core, Kellogg has always been known as the marketing school, although more recently it has the distinction as the consulting school. What is less broadly assumed, but… Continue reading

Leading Kellogg’s healthcare and biotechnology trek

For two days, MBA Candidates from Kellogg descended on the Bay Area to meet with companies across a number of competencies, industries and sizes. Big, small, public, start-up, healthcare, energy, consumer and Internet stalwarts, these treks ran the gamut in interest and industry.

In my particular case, I co-led a healthcare and biotechnology trek that attempted to touch upon many facets of the industry.

2014 Kellogg Biotech & Healthcare Case Competition

Case competitions are a quintessential business school experience. They give you the opportunity to tackle real-world problems with teams of your classmates, while competing against great schools around the nation and world. You learn, you meet some incredible people, and you have fun – essentially business school in a nutshell.