By Kristen Zhou Coming from a background in finance and engineering, I often solve business problems and improve operational performance using hypothesis-based analytical thinking and data analysis. When I was exposed to the design thinking approach for the first time as a MMM student, it struck me how many transformative design innovations have been created… Continue reading
By Ankita Baxi “It’s here!” Our team captain excitedly included that message while forwarding us the case for Kellogg’s Annual Healthcare and Biotech Case Competition. As we all read the topic, we started to share a flurry of ideas, opinions and observations over email. The topic of the case was whether direct-to-consumer (DTC) marketing is… Continue reading
By Rob Nagel The Kellogg School of Management is known for a number of things, including its team-based approach and growth-focused curriculum. From a 10,000-foot view, at its core, Kellogg has always been known as the marketing school, although more recently it has the distinction as the consulting school. What is less broadly assumed, but… Continue reading
By Michael Phillips and Amanda Schmid On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back… Continue reading
By Tim Calkins This weekend, eleven teams of students from nine different business schools will gather at Northwestern to participate in the annual Kellogg Biotech and Healthcare Case Competition. Many of the teams will travel a great distance to attend: teams are flying in from cities ranging from San Francisco (from Haas-Berkeley) and Los Angeles (from Anderson-UCLA)… Continue reading
For two days, MBA Candidates from Kellogg descended on the Bay Area to meet with companies across a number of competencies, industries and sizes. Big, small, public, start-up, healthcare, energy, consumer and Internet stalwarts, these treks ran the gamut in interest and industry.
In my particular case, I co-led a healthcare and biotechnology trek that attempted to touch upon many facets of the industry.
As part of the Kellogg Public-Private Initiative, Kellogg faculty are helping broaden MBA students’ access to interdisciplinary, hands-on learning with a positive social impact. One such example is a recent trip to Douentza, Mali that included two Kellogg students and Kellogg professor Juliet Sorensen, along with two students from NU’s Feinberg School of Medicine and… Continue reading
Case competitions are a quintessential business school experience. They give you the opportunity to tackle real-world problems with teams of your classmates, while competing against great schools around the nation and world. You learn, you meet some incredible people, and you have fun – essentially business school in a nutshell.