Leveraging Kellogg’s academics, alumni networks and more to launch a successful startup

When Steve Lane ’16 set out to choose a business school, he had one essential question in mind: Which school can get my startup off the ground? After carefully weighing his options, Steve decided that Kellogg was the best choice for developing his startup FlyHomes. “Kellogg’s resources are amazing for startups,” Steve says. “FlyHomes would… Continue reading

My path to winning the 2016 CommonBond Social Impact Award

I co-founded Kheyti in May 2015 with the vision of helping smallholder farmers overcome poverty using the right combination of technology products and services. We designed a “Greenhouse-in-a-box”: an affordable, modular greenhouse bundled with services that can help farmers earn a steady weekly income. By February 2016, the results of our fundraising efforts through competitions… Continue reading

Leveraging customer insights to win Kellogg’s Real Estate Venture Competition

To prepare for the Kellogg Real Estate Venture Competition (KRECVC), our team, Envoy Physicians, knew that we needed to fully understand the challenges faced by our target tenants: primary care providers. Based on interviews with physicians, we learned that today’s primary care providers are under an extraordinary amount of pressure to squeeze more patients into… Continue reading

A winning marketing strategy

By Emily Pallotta Imagine a Top 3 Global Food and Beverage company — Kraft Heinz — asking you about a 125-year-old, $1 billion-plus revenue coffee brand that you probably drank the last time you were in your grandmother’s kitchen. How would you position this brand to win with omnipresent ‘millennials’, the same demographic so many… Continue reading

Transforming buildings of the future

By Rose Jordan Meeting with newly admitted students to help decide if a Kellogg MBA is right for them is one of my all-time favorite extracurricular activities. Those conversations reveal so much about incoming classes, and a common theme has emerged: a lot of prospective students are interested in startups. Am I surprised? No! After… Continue reading

Kellogg Zell Fellows take center stage

Kellogg’s Zell Fellows Program is designed to help students develop market-ready businesses by graduation. Zell Fellows have the unique opportunity to found a startup or grow their fledgling venture with the help of $25,000 in funding, as well as leadership coaching and mentoring from seasoned entrepreneurs. Clear Admit recently spotlighted the Zell Fellows Program and its innovative entrepreneurs, including… Continue reading