Bringing design thinking to the healthcare industry

This is part of an ongoing series highlighting MMM summer internship experiences. Name: Alyssa Lorenz Industry: Medical Devices Company: Johnson & Johnson Function: New Product Development / Global Strategic Marketing Location: Cincinnati, Ohio I have always been passionate about health and wellness, and I’ve recently become interested in using design thinking to create patient-centered solutions that improve health… Continue reading

What it’s like to be a designer at IDEO

I spent my summer at IDEO and had a wonderful time designing, strategizing, and barreling through boxes of Post-It notes in efforts to rapidly ideate product and business model concepts for my projects. I was one of a few MBAs at IDEO Chicago, and I was surrounded by some of the most talented designers and engineers I’ve had a chance to work with.

Although my title was of a business capacity and I held an expertise in the “viability” portion of the diagram below, I was — at first — a designer.

This designation had two very important implications for the job.