Meet Kellogg’s 2017 Siebel Scholars

Kellogg is thrilled to announce that five students have been named 2017 Siebel Scholars. Jonathan Goldstein, Bo Gustafsson, Jackie Laine, Iris Tian and Austin Vanaria will each receive a $35,000 award for their final year of graduate studies. The awards recognize top students from the world’s most prestigious business, computer science, bioengineering and energy science… Continue reading

How Kellogg applicants are assessed – Part 1

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Melissa Rapp, director of admissions for Kellogg’s Full-Time MBA Programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the Admissions team learn more about you.  TODAY’S TOPIC: INTELLECTUAL… Continue reading

Bringing design thinking to the healthcare industry

This is part of an ongoing series highlighting MMM summer internship experiences. Name: Alyssa Lorenz Industry: Medical Devices Company: Johnson & Johnson Function: New Product Development / Global Strategic Marketing Location: Cincinnati, Ohio I have always been passionate about health and wellness, and I’ve recently become interested in using design thinking to create patient-centered solutions that improve health… Continue reading

What it’s like to be a designer at IDEO

I spent my summer at IDEO and had a wonderful time designing, strategizing, and barreling through boxes of Post-It notes in efforts to rapidly ideate product and business model concepts for my projects. I was one of a few MBAs at IDEO Chicago, and I was surrounded by some of the most talented designers and engineers I’ve had a chance to work with.

Although my title was of a business capacity and I held an expertise in the “viability” portion of the diagram below, I was — at first — a designer.

This designation had two very important implications for the job.

MMM course partners with local nonprofit

Answer this: What is design to you?

That’s a pretty open-ended question, but that’s Professor Erin Huizenga’s intention when she asks her 60 MMM students the first day of class.

In Communication Design, Huizenga exposes students to the basic elements of graphic design and visual narrative. Students experiment with grids, typography, color theory, Gestalt principles and visual framework. Huizenga stresses the importance of knowing the fundamentals first.

“You have to learn the rules of the road, then you can play with them and make them your own,” Huizenga said.