5 questions with Professor Blake McShane

Blake McShane is an associate professor of marketing at Kellogg, where he teaches courses in customer analytics, marketing research and data analysis. As a statistical methodologist, McShane has developed statistical models for a variety of fields, including online advertising, neuroscience, paleoclimatology, law and even baseball.  His research primarily focuses on developing new methodologies that accommodate… Continue reading

Kellogg’s unique approach to data analytics

It’s been a busy few weeks for data analytics at Kellogg. Earlier this month, Professor Florian Zettelmeyer hosted a panel discussion about the topic with prominent alumni at Facebook headquarters in Menlo Park, Calif. And this past weekend, three One-Year MBA students took first place in the Adobe Digital Analytics Competition, where they walked away with a check for $15,000.

With all the buzz about big data, Kellogg continues to be focused on preparing business leaders to harness the power of analytics.