By Emily Pallotta Imagine a Top 3 Global Food and Beverage company — Kraft Heinz — asking you about a 125-year-old, $1 billion-plus revenue coffee brand that you probably drank the last time you were in your grandmother’s kitchen. How would you position this brand to win with omnipresent ‘millennials’, the same demographic so many… Continue reading
From Kellogg Insight In this month’s Insight in Person podcast, we ask: Why are business leaders turning to the arts — from storytelling to jazz ensemble, Argentine tango to tap — for insights into how to do their own jobs better?
Kellogg faculty produced a wide variety of exciting research and insights this year. Here’s a look back at the top Kellogg Insight stories from 2015.
In this month’s Insight in Person podcast, you’ll hear from two Kellogg professors and a lecturer about the power of storytelling, as well as their tips to become a better storyteller.