How we won the Kellogg Marketing Conference’s Creative Lab (and a really big shoe)

Kellogg’s Marketing Conference is by far one of the largest events at Kellogg. More than 500 attendees, hotshot panelists from companies like Google, SC Johnson, Kraft, Johnson & Johnson, Pepsico and Uber, incredible keynote speakers and the vibrancy of the student leadership team make this an exciting and informative event.

For the first time, this year’s marketing conference featured a creative session competition hosted by the Google Brand Studio. Six teams of four members competed to solve a marketing prompt delivered the day of the competition. We were excited to participate because of our interest in the rapidly evolving tech industry.

Jim Reynolds ’82, on the value of building coalitions

The Kellogg Black Management Association hosted its annual BMA Conference earlier this month. The event was titled “The Balancing Act,” and the day featured conversations with a collection of prominent Kellogg alumni and influential business leaders.

The event was highlighted by a morning conversation between Dean Sally Blount and Jim Reynolds ’82, founder, chairman and CEO of Loop Capital.