By Jessica Pawlarczyk More than 100 million viewers watched Super Bowl 50 on Sunday. Among those viewers were 69 Kellogg marketing students who participated in the 12th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker. As usual, this year’s Super Bowl was… Continue reading
By Jessica Pawlarczyk Demand for Super Bowl advertising has reached an all-time high, with pricing up to $5 million for a 30-second TV spot. As the prices continue to rise, so does the pressure for Super Bowl marketers. A successful Super Bowl effort can propel a brand and a career, while an unsuccessful one can… Continue reading
In just four days, more than 50 Kellogg students will join forces with marketing professors Tim Calkins and Derek Rucker to kick off Kellogg’s 2016 Super Bowl Ad Review. In anticipation of Sunday’s event, we asked four students why they wanted to participate in the Ad Review and what they’re hoping to take away from… Continue reading
The 12th annual Kellogg Super Bowl Ad Review is quickly approaching, and with advertising spots selling at a reported $5 million, the stakes are higher than ever for marketers. On Sunday, Feb. 7, more than 50 Kellogg students will join Professors Tim Calkins and Derek Rucker as they try to separate the Super Bowl advertising winners… Continue reading
Current students Mike Hayes, David Morgenstern, Kate O’Brady and Vivek Kumar were four of the viewers who participated in this year’s Kellogg School Super Bowl Advertising Review. Find out why they participated, what their favorite commercial was and what they learned from the experience.
Each year, brands spend upwards of $2 billion collectively on Super Bowl commercials. Some emerge as clear winners. Others limp away. This year, for the eleventh time, Kellogg School of Management marketing students will apply rigorous, research-based criteria to determine what separates the Super Bowl advertising winners from the losers.
Follow the Kellogg Super Bowl Ad Review in real-time this Sunday via our website’s social feed, powered by RebelMouse, at http://kell.gg/superbowlsocial, or on Twitter with #KelloggSB.
This post is part five in a series. See part one, part two, part three, part four, part six. As I was making my decision to attend Kellogg, I asked myself six questions to determine whether it was the right place for me. Here is the fifth: Is the classroom both timely and timeless?
All eyes were on the Super Bowl Sunday night at Kellogg School – at least on the ads. About 50 students packed a room to participate the 10th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker.