Follow Kellogg’s Super Bowl Ad Review with #KelloggSB

Each year, brands spend upwards of $2 billion collectively on Super Bowl commercials. Some emerge as clear winners. Others limp away. This year, for the eleventh time, Kellogg School of Management marketing students will apply rigorous, research-based criteria to determine what separates the Super Bowl advertising winners from the losers.

Follow the Kellogg Super Bowl Ad Review in real-time this Sunday via our website’s social feed, powered by RebelMouse, at, or on Twitter with #KelloggSB.