Kellogg students get inspiration from Seth Godin

I had been looking forward to a Skype interview with Seth Godin at school for many months. It took me a few months before I was sure the technology would work. I promised him a good experience and I definitely felt a bit of the pressure of the promise in the days leading up to it. It all worked well (thank you to KIS – our tech team!) and the interview was a real treat.

What should Volkswagen do (Part II)? | MBA Learnings

I shared a framework we discussed in a crisis management class three weeks ago – a few days after the Volkswagen emissions debacle came out in the press. I thought it was time for Part II.

I recently woke up to the following paragraph as part of my “Economist Espresso:”

“Volkswagen’s boss in America offered a congressional hearing a “sincere apology” for the company’s use of “defeat devices” which helped diesel engines cheat in emissions tests. Stressing that he was not an engineer, Michael Horn blamed “a couple of software engineers” for the modification, of which he said he had no prior knowledge. German prosecutors searched the carmaker’s headquarters.”

What should Volkswagen do? | MBA Learnings

We started our second year with a one week pre-term course on Leading and Managing Crises. We discussed responses to multiple crises – both good and bad. And, as I was on the lookout for a new crisis to apply my learning, Volkswagen appeared in the news for what has to rank among the dumbest decisions of all time.