How Kellogg applicants are assessed – Part 1

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Melissa Rapp, director of admissions for Kellogg’s Full-Time MBA Programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the Admissions team learn more about you.  TODAY’S TOPIC: INTELLECTUAL… Continue reading

Lessons on branding from Blackbeard the Pirate | MBA Learnings

A brand is simply a network of associations that exist in the minds of customers. Seeing the famous Nike swoosh or the Coca Cola logo triggers associations in our mind.

Brand associations are incredibly powerful because they stick. Malaysian Airlines, for example, is likely to face the consequences of its two tragedies for a very long time. These discussions naturally lead us to other conversations around what companies do with these associations – rebranding, repositioning, etc. We’ll leave those topics for a later time and, instead, learn from one of the early exponents of the power of a brand: Blackbeard the Pirate.

Northwestern entrepreneurs vie for Hult Prize, $1 million

The Hult Prize is a not-for-profit organization dedicated to launching the world’s next wave of social entrepreneurs. Through its annual global case competition, the organization encourages the world’s brightest business minds to compete in teams to solve the biggest global challenges with innovative ideas for sustainable start-up enterprises.

This year’s challenge is to identify a way, by 2020, to provide quality early childhood education to 10 million children who live in urban slums and are under the age of 6. The competition’s grand prize winner will receive $1 million in seed funding, in addition to continued support and mentoring from seasoned social entrepreneurs.

Northwestern recently hosted a first-round event for the Hult Prize. Ten teams, consisting of three to five students, competed for an automatic bid to the Hult Prize regional finals, which will be held on March 13-14 in one of five locations: London, New York, San Francisco, Shanghai, and Dubai. The teams were made up of undergraduate and graduate students from the Kellogg School of Management, Medill School of Journalism, McCormick School of Engineering and The Family Institute.

How Kellogg applicants are assessed – Part 6

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Beth Tidmarsh, director of admissions for Kellogg’s full-time MBA programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the admissions team learn more about you.

TODAY’S TOPIC: INTERPERSONAL SKILLS

PREVIOUS TOPICS: Intellectual ability, Work experience, Professional goals, Leadership, Impact

Our community values collaboration, involvement and giving back, and we look for that in our applicants as well. A significant part of the Admissions process is ensuring a good fit between student and program. If you thrive in team-based environments, Kellogg might be a good fit for you.

How Kellogg applicants are assessed – Part 5

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Beth Tidmarsh, director of admissions for Kellogg’s full-time MBA programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the admissions team learn more about you.

TODAY’S TOPIC: IMPACT

PREVIOUS TOPICS: Intellectual ability, Work experience, Professional goals, Leadership

Our team understands how demanding work can be, but pursuing interests outside the office helps maintain a balanced and engaged life. Our admissions committee wants to understand what fulfills our applicants outside of work, and how they’ve made an impact within an organization or a community that matters to them. In the United States, we think of that as “extracurricular activity,” but it applies all over the globe.

How Kellogg applicants are assessed – Part 4

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Beth Tidmarsh, director of admissions for Kellogg’s full-time MBA programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the admissions team learn more about you.

TODAY’S TOPIC: LEADERSHIP

PREVIOUS TOPICS: Intellectual ability, Work experience, Professional goals

Many people pursue an MBA to gain experience and improve their management and leadership skills. The Kellogg admissions team is looking for both demonstrated leadership in the past and an applicant’s leadership potential. Given the scope and range of our community, this means many different things. Someone with a military background will present different accomplishments than someone with a few years as a junior analyst, or a teacher. What showcases your leadership is going to depend on the path you’ve had and the organizations that you’ve been in, and we take that into account.

How Kellogg applicants are assessed – Part 3

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Beth Tidmarsh, director of admissions for Kellogg’s full-time MBA programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the admissions team learn more about you.

TODAY’S TOPIC: PROFESSIONAL GOALS

PREVIOUS TOPICS: Intellectual ability, Work experience

Ask any alum, and they will tell you that Kellogg was a pivotal point in his or her career. With your work experience, you’ve told us what’s led you to Kellogg. Outlining your professional goals will help us understand how a Kellogg MBA will bridge your past and future together.

How Kellogg applicants are assessed – Part 2

When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Beth Tidmarsh, director of admissions for Kellogg’s full-time MBA programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the admissions team learn more about you.

TODAY’S TOPIC: WORK EXPERIENCE

One thing that makes the Kellogg experience so rich is the wide variety of backgrounds — both personal and professional — in our student body. We admit applicants from diverse fields, with varying years of experience. We also analyze each applicant within the context of his or her own career path, rather than against each other. Our admissions officers are looking to understand how you’ve progressed and why what you’ve done is significant. Are you progressing faster than others at your same level? Did you get promoted more quickly? Have you taken on additional responsibilities?