My Favorite Kellogg Class: Customer Analytics

After spending 10 weeks with Professor Zettelmeyer, I can definitely say Consumer Analytics was my favorite class of the quarter. The course focuses on the quantitative analysis of customer data to improve your marketing efforts, so we spent class time focusing on utilizing the mounds of data that companies have to better acquire, nurture, and retain customers. Along with lectures, the cases that we did in class were actual problems facing businesses today, so I am walking out with a stronger knowledge of how real companies use demographic information and previous actions to better serve customers (along with how Comcast knows exactly what offer to give me in order to not cancel my cable service!). – Mitch Colgan

Mitch Colgan is a 2nd year student blogger who is majoring in international business, marketing and marketing management.