Cultural Capital: A Different Kind of Wealth

Every year, Kellogg students, with the help of key administrators, plan and execute tremendous conferences for the benefit of the Kellogg, Northwestern and the greater Chicago community. And, every year, the Black Management Association (BMA) Conference is one not to miss. This year’s conference, themed “Cultural Capital: Cross-Cultural Influence in the Global Marketplace,” took place… Continue reading

Kellogg is for Starters

There is no doubt that entrepreneurship is thriving at Kellogg. With the addition of Linda Darragh as the executive director of the Kellogg Innovation and Entrepreneurship Initiative (KIEI), there have been sweeping changes to the programming and curriculum that are paving the way for students and alumni who aspire to start their own businesses. In… Continue reading

Student Perspectives on Experiential Learning and the New Digital Marketing & Commerce Course

[youtube=http://www.youtube.com/watch?v=4hf_u6kjSuc&w=420&h=315] Our new Digital Marketing and Commerce course, developed in partnership with Target, SapientNitro, IBM and Millward Brown, brings the real world to the classroom. Hear what a few of our faculty and senior practitioners had to say in the video above, and read on for more thoughts from our students below. I spent a summer… Continue reading

Kellogg Summer Internship Recap: Tyler Barrack ’14

Internship: Summer Associate of Strategy and Development for the Chicago Cubs Responsibilities: I worked on several cross-functional projects related to the business operations of the team, particularly as the club restores Wrigley Field over the next several years. The projects touched on operational issues, fan-facing initiatives and the evolution of the sports industry. How I benefited… Continue reading

Kellogg Summer Internship Recap: Drew Cook ’14

Internship: Summer Finance and Business Development Associate at Revelry Brands, a Boulder-based VC fund focused on natural consumer products Responsibilities: I assisted in strategy and operations of portfolio companies, primarily financial analysis and forecasting. How I benefited from this experience: This was my first introduction to the startup world, and it was incredibly enlightening. The opportunities… Continue reading

Kellogg Summer Internship Recap: Emi Yokoshima ’14

Internship:  Retail MBA Intern, Fashion Business Division at Amazon Japan Responsibilities:  I had a really cool individual project to build a new business for the fashion category on the Amazon.co.jp platform. After analyzing the market, I developed a comprehensive growth strategy and action plan, including business models, fee structure, customer experience, selection, pricing, system, recruiting,… Continue reading