Blake McShane is an associate professor of marketing at Kellogg, where he teaches courses in customer analytics, marketing research and data analysis. As a statistical methodologist, McShane has developed statistical models for a variety of fields, including online advertising, neuroscience, paleoclimatology, law and even baseball. His research primarily focuses on developing new methodologies that accommodate… Continue reading
Jeff Hoffman is a second-year student interested in entrepreneurship and technology. He is passionate about the intersection of data science and application, focusing specifically on how data sets and insights can be leveraged to create, refine and market new products and services.
This past summer Jeff interned at Google and will return to the technology firm after graduation. He recently participated in a Career Management Center webinar about career opportunities and his experiences working with Kellogg’s career coaches. Watch the entire webinar, or continue reading to see what Jeff had to say about recruiting, his experience at Google and why he thinks Kellogg graduates are perfectly equipped to succeed in the technology industry.
Kellogg faculty produced a wide variety of exciting research and insights this year. Here’s a look back at the top Kellogg Insight stories from 2015.
This past summer, technology analyst Benedict Evans shared an interesting image from a classic 1960 film “The Apartment.” The scene is set in the office of a large insurance company in New York – drones laid out at desks almost as far at the eye can see. Each desk has a telephone, rolodex, typewriter and a large electro-mechanical calculating machine.
It is clear that the capabilities of analysis tools in 1960 were far below our ability to analyze them today. So Microsoft Excel and other spreadsheet programs offered huge benefits simply because they helped bridge the gap between the average manager’s ability to analyze data and the tools available to do so. This, in turn, spurred businesses to collect more data in the hope of extracting insights. So, over the late 1990s and the 2000s, every junior consultant and investment banker became an Excel ninja. Being able to use the tool to the best extent possible added real value.
All was well. Until “big data” entered the picture.
Joel Shapiro, JD, PhD, is the Executive Director of the Program on Data Analytics (PDAK) at Kellogg. Since joining the school in spring 2015, he has been engaging with students via the Big Data and Analytics Club and developing a new course for the PDAK curriculum. Shapiro helps businesses understand how to better take advantage of data and to improve decision-making across the enterprise. He has served on faculty at Northwestern for 11 years, and in 2010 built the first online degree program in predictive analytics.
In this Q&A, Shapiro talks about big data, his vision for data analytics at Kellogg, and more.
Visha Chadha ’15 spent last summer in Seattle working at Microsoft, where she interned as a product marketing manager intern. After graduation she will return full time to Microsoft and do product management/marketing in the company’s cloud computing group and work on Microsoft Azure.
One of the most valuable realizations Chadha had as a Microsoft intern was how she constantly applied lessons learned in Kellogg’s data analytics courses.
Chadha, who previously designed semiconductor chips for microprocessors and smartphones at AMD (Advanced Micro Devices), took time to talk about why it was important for her to build a strong foundation in data analytics while at Kellogg.
Winning the Wake Forest University Marketing Analytics Summit was an amazing experience. Looking back there are three things I believe my team did well that enabled us to succeed.
It’s been a busy few weeks for data analytics at Kellogg. Earlier this month, Professor Florian Zettelmeyer hosted a panel discussion about the topic with prominent alumni at Facebook headquarters in Menlo Park, Calif. And this past weekend, three One-Year MBA students took first place in the Adobe Digital Analytics Competition, where they walked away with a check for $15,000.
With all the buzz about big data, Kellogg continues to be focused on preparing business leaders to harness the power of analytics.