Bringing design thinking to the healthcare industry

This is part of an ongoing series highlighting MMM summer internship experiences. Name: Alyssa Lorenz Industry: Medical Devices Company: Johnson & Johnson Function: New Product Development / Global Strategic Marketing Location: Cincinnati, Ohio I have always been passionate about health and wellness, and I’ve recently become interested in using design thinking to create patient-centered solutions that improve health… Continue reading

Landing my internship — and future job — at Google

Jeff Hoffman is a second-year student interested in entrepreneurship and technology. He is passionate about the intersection of data science and application, focusing specifically on how data sets and insights can be leveraged to create, refine and market new products and services.

This past summer Jeff interned at Google and will return to the technology firm after graduation. He recently participated in a Career Management Center webinar about career opportunities and his experiences working with Kellogg’s career coaches. Watch the entire webinar, or continue reading to see what Jeff had to say about recruiting, his experience at Google and why he thinks Kellogg graduates are perfectly equipped to succeed in the technology industry.

What it’s like to be a designer at IDEO

I spent my summer at IDEO and had a wonderful time designing, strategizing, and barreling through boxes of Post-It notes in efforts to rapidly ideate product and business model concepts for my projects. I was one of a few MBAs at IDEO Chicago, and I was surrounded by some of the most talented designers and engineers I’ve had a chance to work with.

Although my title was of a business capacity and I held an expertise in the “viability” portion of the diagram below, I was — at first — a designer.

This designation had two very important implications for the job.

Reflecting on my summer internship | MBA Learnings

I was very curious about the graduate student internship experience. After a few years of work experience as a full-timer, I figured it might be a bit strange to go back with the intern badge. I also wondered what elements of my approach to work would be different after a year in business school.

First up, wearing the intern badge wasn’t strange at all. It helped that we had about 25 other MBA interns as part of our intern class this summer at LinkedIn. In fact, it regularly felt like a place of privilege – we were treated incredibly well, and I regularly felt very fortunate to be given the opportunity to do what I was doing.

My approach to work did feel different. Here are three things that stood out:

Free lunch and ping pong don’t make a culture

I never wanted to be one of those people that took pictures of their food and texted it to others. But while interning at LinkedIn this summer, I became one of them. It started slowly … a picture here to my family, a picture there to my classmates. But soon my addiction to culinary-related sharing was out of control. Everyone had to know about the sushi I ate for lunch, all playfully captioned with “did I mention it’s free?”

Such a shameless parading of perks is fun, especially when you work in technology for the summer. But when does the glossy finish of “free” begin to fade? The answer is quickly. Free lunches and ping pong alone do not create a culture — at least not a great one and not by default. I’ll give you three reasons why that’s the case.

Internship credibility, powered by the MMM program

One of the unique tools Kellogg’s MMM program teaches is Design Thinking. Now in industry, Design Thinking is generally associated with agile design houses like IDEO, Frog and Doblin. It brings to mind visions of bright rooms decorated in white and primary colors, full of whiteboards, sharpies and foam core.

I’m guilty of making this association myself. So that last thing I expected when entering Dell as an intern this summer was an invite in my calendar for a training session on Design Thinking. The training was cool (though nothing new for me, thanks to the MMM program). Apart from making me feel even more awesome about Kellogg, it motivated me to look into how such an agile, fast framework was being used at a company as large and mature as Dell.