Branding advice for graduates

By Professor Tim Calkins Tomorrow more than 1,000 students will graduate from Northwestern University’s Kellogg School of Management. I’ve taught almost half of them. They will soon start at new jobs, branch out in different industries and begin careers in cities around the world. It is an exciting moment, transitioning from one thing to the… Continue reading

Kellogg students get inspiration from Seth Godin

I had been looking forward to a Skype interview with Seth Godin at school for many months. It took me a few months before I was sure the technology would work. I promised him a good experience and I definitely felt a bit of the pressure of the promise in the days leading up to it. It all worked well (thank you to KIS – our tech team!) and the interview was a real treat.

How to build and maintain a powerful network

By Emily Benigno Kellogg’s inaugural Women’s Leadership Seminar brought together more than 120 members of the graduating class to help them prepare for their next role after Kellogg. Each session focused on different issues relevant for women in the workplace. The seminar, led by Professor Victoria Medvec, brought together impressive speakers from different functions and… Continue reading

My path to winning the 2016 CommonBond Social Impact Award

I co-founded Kheyti in May 2015 with the vision of helping smallholder farmers overcome poverty using the right combination of technology products and services. We designed a “Greenhouse-in-a-box”: an affordable, modular greenhouse bundled with services that can help farmers earn a steady weekly income. By February 2016, the results of our fundraising efforts through competitions… Continue reading

Leveraging customer insights to win Kellogg’s Real Estate Venture Competition

To prepare for the Kellogg Real Estate Venture Competition (KRECVC), our team, Envoy Physicians, knew that we needed to fully understand the challenges faced by our target tenants: primary care providers. Based on interviews with physicians, we learned that today’s primary care providers are under an extraordinary amount of pressure to squeeze more patients into… Continue reading

Looking back on the inaugural MBA Coalition

By Elena Weinstein Kellogg recently hosted the inaugural MBA Coalition in partnership with the Forte Foundation. The premise of the event was to convene incoming and outgoing Women in Business Association (WBA) presidents from fellow MBA programs across the country to share best practices, hear from inspirational speakers and participate in skill-building workshops.