By Jessica Pawlarczyk Demand for Super Bowl advertising has reached an all-time high, with pricing up to $5 million for a 30-second TV spot. As the prices continue to rise, so does the pressure for Super Bowl marketers. A successful Super Bowl effort can propel a brand and a career, while an unsuccessful one can… Continue reading
What we learned co-chairing a conference at Kellogg
By Michael Phillips and Amanda Schmid On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back… Continue reading
Kellogg and Schulich announce all-time high in female enrollment
According to a CNNMoney analysis, women hold 14.2% of the top five leadership positions in S&P 500 companies. And looking lower down the pipeline to women in profit-loss roles — a group commonly gleaned for future CEOs — women also lag behind. In a time when men dominate executive positions, it’s crucial for women to… Continue reading
Why I’m looking forward to the Super Bowl Ad Review
In just four days, more than 50 Kellogg students will join forces with marketing professors Tim Calkins and Derek Rucker to kick off Kellogg’s 2016 Super Bowl Ad Review. In anticipation of Sunday’s event, we asked four students why they wanted to participate in the Ad Review and what they’re hoping to take away from… Continue reading
Competing in (and winning!) the 2015 KETI Competition
By Tracy Xu I recently had the pleasure of competing as part of the 6 Degrees team in the Kellogg Education Technology Incubator (KETI) competition. KETI gave our team (made up of myself, Edward Kuk ’17, Abhishek Nag ’17 and two developer friends David Wen and Aditya Bhalla) the unique opportunity to gain support from… Continue reading
Meet the professors behind Kellogg’s Super Bowl Ad Review
The 12th annual Kellogg Super Bowl Ad Review is quickly approaching, and with advertising spots selling at a reported $5 million, the stakes are higher than ever for marketers. On Sunday, Feb. 7, more than 50 Kellogg students will join Professors Tim Calkins and Derek Rucker as they try to separate the Super Bowl advertising winners… Continue reading
The cost is not just the cost | MBA Learnings
Second-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here. Let’s take a situation where a firm decides to buy a smaller technology firm for $1 billion. Every decision that is made is typically the result of a cost-benefit analysis. In some cases, this analysis is… Continue reading
Insight Podcast: Executives, Put on Your Dancing Shoes
How lessons from the arts can help you become a more effective leader Based on insights from Michelle L. Buck, Stephen Alltop, Jenai Cutcher West and Michael Gold In this month’s Insight in Person podcast, we ask: Why are business leaders turning to the arts—from storytelling to jazz ensemble, Argentine tango to tap—for insights into… Continue reading
Faculty podcast: Using the arts to be a more effective leader
From Kellogg Insight In this month’s Insight in Person podcast, we ask: Why are business leaders turning to the arts — from storytelling to jazz ensemble, Argentine tango to tap — for insights into how to do their own jobs better?
Why I got married at Kellogg
On October 24, 2015, Miami student Mark Dumais ’16 married his longtime partner on the Miami campus. He reflected upon his wedding and Kellogg experience. When the Supreme Court ruled on Obergefell v. Hodges this past June, the ambiguity regarding the status of same-sex marriage in the United States was definitively resolved. Having shared a… Continue reading
Kellogg Cares Day gives back to the community
By Lucy King Kellogg Cares Day is a long-standing tradition (11 years running!) for the Kellogg community. The event is always a highlight of the year as it allows Kellogg students, faculty and alumni the opportunity to come together and volunteer in the Evanston and Chicago community. This year, I had the great pleasure of… Continue reading
From acceptance to matriculation
By Dean Nordhielm So you just got into business school. Congrats! At this point you still have months before you actually begin classes. That seems like a lot of time, but it’s really not as long as you think, and you’ll have a lot more to do than you think. Here are the things I did… Continue reading