While serving as the General Manager for one of the world’s largest floral wire-service companies, Richard Lim ’10 developed close relationships — friendships, even — with his flower distributors. So when one of those distributors found out that Lim was engaged, he offered to supply all of the wedding flowers for free.
Lim excitedly shared the news with his fiancée. “But then we said, ‘Wait a minute,’” he recalls. “What are we going to do with all of these flowers? How are we going to arrange them? What type of flower should we use?’” Overwhelmed by the process, Lim turned down the offer, instead hiring a florist for $2,500 to create all of the centerpieces and bouquets for him.
Costs aside, that decision served Lim well: It inspired him to co-found a company that supplies the tools and materials to create do-it-yourself floral arrangements for weddings or other events.