MMM course partners with local nonprofit

Answer this: What is design to you?

That’s a pretty open-ended question, but that’s Professor Erin Huizenga’s intention when she asks her 60 MMM students the first day of class.

In Communication Design, Huizenga exposes students to the basic elements of graphic design and visual narrative. Students experiment with grids, typography, color theory, Gestalt principles and visual framework. Huizenga stresses the importance of knowing the fundamentals first.

“You have to learn the rules of the road, then you can play with them and make them your own,” Huizenga said.

Internship credibility, powered by the MMM program

One of the unique tools Kellogg’s MMM program teaches is Design Thinking. Now in industry, Design Thinking is generally associated with agile design houses like IDEO, Frog and Doblin. It brings to mind visions of bright rooms decorated in white and primary colors, full of whiteboards, sharpies and foam core.

I’m guilty of making this association myself. So that last thing I expected when entering Dell as an intern this summer was an invite in my calendar for a training session on Design Thinking. The training was cool (though nothing new for me, thanks to the MMM program). Apart from making me feel even more awesome about Kellogg, it motivated me to look into how such an agile, fast framework was being used at a company as large and mature as Dell.

MMM, 2Y students take second in Haas Tech Challenge

A team of four Kellogg students won second place in UC Berkeley’s 2014 Haas Tech Challenge in November. In addition to the award, the team members were excited to learn that one of the challenge’s industry professional judges was a MMM alum.

MMM students David Ufford and Justin Saeheng teamed with Two-Year students Adithya Mohanakrishnan and Daniel Jung for the competition. team.

The 2014 challenge case topic was the cross-section of the “Internet of Things (IoT)” and “Smart Cities;” the students explored how new technologies can be used to bring improvements to the daily lives of millions.