One of my favorite experiences at Kellogg to date was participating in the recently completed Kellogg Business Design Challenge hosted by the IDEA club. As a MMM student and someone interested in pursuing a career in design and innovation, signing up was a no brainer. But the experience far exceeded my expectations thanks to the real-world problem my team got to solve, the friendships I made and the lessons I learned.
The problem we were presented by our client, Scotch, was to use a human-centered approach to identify an opportunity in the elementary/middle school education market that delivered a social value proposition.