Seller Rocket ensures publishers reach their maximum potential with low costs and proactive management.
Affiliate marketing has been around for a very long time and has become very powerful in recent years. The secret behind affiliate marketing is the ability to leverage editorial content designed to curate products and make it simpler for consumers to make a purchasing decision. Most of the time, editorial content lives on retailer websites or publisher websites. While there’s plenty to be said about the effectiveness of traditional affiliate platforms, Seller Rocket has taken it a step further with its eCommerce PR category.
Seller Rocket helps you become known to publishers by using traditional affiliate marketing strategies and other techniques. Consider first how publishers operate. They will research a particular product first to confirm it’s reputable and of high quality. They sometimes will accept a free product from the seller so they can try it and provide even better expertise on it. Then when writing their editorial content, they keep the search terms in mind and usually leverage Amazon to determine the popularity of the search terms. Publishers tend to select products that have existing high star ratings and an abundance of user reviews so they can feel confident they are writing about a quality product.
As a seller, this sounds very attractive if you’re one of the fortunate ones with a quality product with thousands of user reviews and a high star ranking. But how can you get recognized by publishers if you have a new product or a specific niche? You could contact publishers directly, use retargeting services, or sign up for multiple affiliate platforms. Or you could opt for eCommerce PR, which is more cost-efficient, does not require as much effort, and generates better results.
Why eCommerce PR Is Different From Traditional Affiliate Platforms
Sellers may be familiar with platforms like Avantlink, Shareasale, Narrativ, CJ, Impact, and others. These affiliate platforms are designed to provide incentives for publishers to create quality content, but have some flaws. The problem is publishers don’t have much information regarding inventory, discounts, deals, promotions, or other things that make a difference to the seller.
With eCommerce PR through Seller Rocket, engagement is at a much higher level when it comes to advocating for brands. One of the main goals Seller Rocket has is garnering the attention of big publishers who have an extensive catalog of products. This is attractive for publishers as well because they don’t have to worry about the management of individual accounts for certain brands. Seller Rocket scales and streamlines the process to make it easier for all parties involved, and it’s also based on performance rather than charging fees just for showing up.
Retargeting Services Are No Match For eCommerce PR
It’s understandable why retargeting services could be attractive for sellers. However, platforms like Outbrain, Taboola, and others focus on the CPC/CPM model, which isn’t ideal for most sellers. This type of model doesn’t have a direct relationship with driving revenue, which usually means not as much traffic. And when you don’t have traffic, it’s hard to justify the results when you consider the cost.
On the other hand, eCommerce PR focuses on publishers with high Domain Authority and whose traffic and conversion rates are high. Unlike retargeting services, Seller Rocket doesn’t get brands mentioned via ad units or clickbait. Instead, it helps brands get recognized in native content. Every publisher has a high domain authority and creates high-quality content for every product. The goal is to generate content that increases traffic and conversion rates in parallel to one another. And for the seller’s benefit, they only have to pay when the content performs, so they don’t have to worry about paying for a service that doesn’t deliver results.
How Seller Rocket Makes A Difference
Too many individuals and businesses spend a significant amount of money on affiliate platforms in hopes of making it big with their product. While it’s possible to be successful using this strategy, the truth is the competition is incredibly high in the world of affiliate marketing. With traditional affiliate marketing strategies, you could invest a lot of money and not get many positive results in return. That’s where Seller Rocket enters the picture.
Seller Rocket keeps some of the traditional marketing strategies, but has also forged a new path in the industry. The biggest one is eliminating the high costs. Another is prioritizing alignment between publishers and brands to increase the chances of success. Work with Seller Rocket today and see how your product’s performance can increase, along with your revenue.